ABOUT US

MESSAGE

Better marketing. Smarter decisions. More productive business.

Even today, when the importance of marketing is widely recognized, few companies are truly able to carry out their marketing activities in a healthy and effective way.

They often face challenges such as a lack of clear strategy, poor understanding of marketing structures, limited human resources, low execution quality, and organizational dysfunction.

Every company, every service, and every marketing effort has its own unique characteristics. We deeply understand these unique structures and strategies, and combine them with specialized methodologies to provide truly effective, end-to-end marketing support.

If your company is seeking to evolve its marketing approach or break through the current stagnation, we’re confident we can help. Please feel free to reach out—we look forward to hearing from you.

CEO

Sho Uryu

MESSAGE

Better marketing. Smarter decisions. More productive business.

Even today, when the importance of marketing is widely recognized, few companies are truly able to carry out their marketing activities in a healthy and effective way.

They often face challenges such as a lack of clear strategy, poor understanding of marketing structures, limited human resources, low execution quality, and organizational dysfunction.

Every company, every service, and every marketing effort has its own unique characteristics. We deeply understand these unique structures and strategies, and combine them with specialized methodologies to provide truly effective, end-to-end marketing support.

If your company is seeking to evolve its marketing approach or break through the current stagnation, we’re confident we can help. Please feel free to reach out—we look forward to hearing from you.

CEO

Sho Uryu

BOARD
MEMBERS

  • 瓜生 翔

    CEO

    Sho Uryu

    PROFILE

    In 2011, joined CyberAgent, Inc.
    Achieved the highest rank for a sales professional, “Executive,” within the advertising division, and was selected as the Best Player among approximately 3,000 employees across the company.
    Specialized in sales, strategy, and media, handling a wide range of projects from direct response to branding campaigns.

    In 2018, joined Recruit Co., Ltd.
    Led marketing initiatives in the automotive business domain and was selected as the MVP of the division in the first year.
    Later appointed as Product Manager / General Manager, overseeing the entire service.

    In 2020, joined AViC Inc., a startup providing digital marketing support, and was appointed as an Executive Officer.
    As Head of the Advertising Division—the company’s core business—drove rapid growth, increasing revenue sixfold in two years and contributing to the company’s successful listing on the Tokyo Stock Exchange Growth Market.

    In 2022, founded Structure & Strategy Inc.

  • 工藤 大輔

    Exective Officer NBD Div General Manager

    Daisuke Kudo

    PROFILE

    Joined CyberAgent, Inc., where he was engaged in digital marketing support for major domestic advertisers.

    Later joined Tagpic Inc., where he was appointed as an Executive Officer.
    As Head of the SNS Marketing Division, the company’s core business, he was responsible for sales management, strategic alliances, and new business development.

    In 2023, joined Structure & Strategy Inc.
    While overseeing the New Business Development Division, he also serves as a Director of AI HYVE Inc., jointly developing marketing solutions utilizing generative AI.

  • 上田 寛人

    Marketing Consluting Div General Manager

    Hiroto Ueda

    PROFILE

    At a2media Inc., worked as a Production Director and SEO Marketer, leading projects such as SEO renewal for a major housing equipment manufacturer, a full website renewal for a regional bank, and direct marketing and production initiatives for a consumer finance company under a regional bank group.

    Subsequently joined Recruit Co., Ltd., where he was responsible for marketing leadership in the automotive domain, as well as SEO and traffic acquisition partnerships.
    Successfully improved SEO performance through the renewal of the automotive catalog and achieved significant traffic growth by establishing a strategic partnership with Yahoo for Nikkan Car Sensor.

    Later joined Kitamura Co., Ltd. and was appointed as an Executive Officer.
    Launched the owned media platform “ShaSha”, achieving 500,000 monthly unique users, and quadrupled SEO-driven traffic in the memory and photography domain through content marketing.

    In 2025, joined Structure & Strategy Inc.

  • 小林 憲史

    SNS Marketing Div General Manager

    Kenji Kobayashi

    PROFILE

    At Dentsu Direct Inc., worked as an Integrated Planner in digital marketing, while also participating in a social commerce project jointly run by the Dentsu Group.

    Later joined Tetemarche Inc. as General Manager of the Promotion Team, leading initiatives centered on SNS marketing.

    After joining Goodpatch Inc., worked in sales, engaging in a wide range of activities in the UI/UX domain, including business development, product development, and branding.

    In 2025, joined Structure & Strategy Inc., where he continues to contribute to the present.

STRENGTH

Top Tallents

Our core members include top consultants from leading advertising agencies, product and marketing leaders from operating companies, and executives with IPO experience. These seasoned professionals take the lead on the front lines, ensuring the quality of each project through their deep expertise in marketing and business production.

Knowledge Base

In addition to the unique expertise of our core members, we systematically collect and manage the insights and knowledge gained through each project in a centralized database.
This allows us to clearly distinguish between industry-specific insights and universally applicable strategies, ensuring that all knowledge is leveraged without becoming dependent on individual members.

戦略性｜KGI・KPI設定から施策提案まで軸の通った戦略立案を大切にしています。戦略があるからこそ、プロジェクトのPDCAを高速に回すことができ、成功に最短で近づくことができます。再現性｜ロジックある戦略の強みは再現性です。扱ってきた業界・サービスの経験が豊富な私たちだからこそ複数の成功の方程式の中から最適なものをご提案できます。透明性｜常に透明性の高いソリューション・コミュニケーションを選択し、お客様からも、世の中からも信頼いただける企業であり続けます。

Partner Network

We work closely with carefully selected partners—including creative directors, film directors, media promoters, data analysts, and researchers—each of whom brings deep expertise in their respective fields.
Together, we form a unified team that tackles client challenges from all angles, delivering highly specialized and effective solutions.

COMPANY

Company Name Structure & Strategy Co., Ltd.
Date of Establishment July 8, 2022
Capital ¥1,000,000
CEO Sho Uryu
Head Office Shinjuku Nomura Building, 48F,
1-26-2 Nishi-Shinjuku, Shinjuku-ku,
Tokyo 160-0023, Japan

MESSAGE US NOW LET’S CONNECT MESSAGE US NOW LET’S CONNECT MESSAGE US NOW LET’S CONNECT